Remember the nights working late on your master thesis, not knowing it’s good enough or not? Or wasting hours and hours on a presentation for your most important customer trying to seal the deal? You sir/madam are a Perfectionist, and yes, I make it sound like something bad on purpose.
Perfectionism is your arch nemesis
When talking about delivering value, perfectionism can be your worst enemy. If you find yourself over analysing and not finishing something because it isn’t perfect, take a step back and remember what Pareto said: 80% of your result comes from only 20% of your effort. Stop being insecure about your work, and start minimizing your uncertainties!
Create your Minimum Viable Product
So how do we know if our thesis is good enough, of if our customer will sign? This is off course the tricky part. Instead of being the perfectionist, think about the absolute minimum set of things you have to do to achieve your goal. If you want to know if your customer will sign the deal, create a one-slider with your approach, and have a meeting.. If you’re building a new product or service, create a very budget prototype.
Test your prototype!
Your prototype is ready? Go ahead and test it with your customers. Everybody loves to complain! You’ll get instant feedback from your them. But now you have the power to measure the results of your MVP very quick, following the fail fast principle. And you know what, it’s better to ask forgiveness than permission.
Learn and Improve
You’ll be able to spot the things that eat your weekend, not delivering any value. You will minimize uncertainties and be able to focus on what’s really important. Now you can launch the next cycle of build-measure-learn method, adding more mind-blowing value your customer will love.
So, goodbye perfectionism, and hello instant value delivery! Want to have a good read this weekend? Have a look at The Lean Startup from Eric Ries, but try not to have your brain exploding with new business ideas…